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  • Leslie Juvin-Acker

10 Tips For Blogging Your Way To A New Job

If you’re making a career transition or trying to establish yourself for a better, higher ranking job, write a blog. Writing blogs are a great way to develop a greater understanding of your job function, industry, and career as a whole. Having a blog is also a great way for getting some exposure and interest from potential employers.

The three main purposes of writing a blog to get a job are as follows:

1. Demonstrate substantial knowledge in your industry. 2. Exhibit your writing skills and analytical abilities. 3. Prove to potential employers that you are aware of latest industry developments.

Here are 10 tips for making a blog that can help you advance your career goals.

1. Do some research On style: Cruise the internet for blogs that you really love. Do so for a week or two before setting one up. Ask yourself what makes them so special? What do you enjoy most about their writing style and content? What do you not like about their blog?

On content: What do they write about? Do they focus on one particular topic or do they talk about any and everything within a given range?

2. Develop your subject matter. Create a list of things that you’re passionate about. To write interesting content, it helps to be interested in the field. I recommend focusing on an industry and writing about the topics related to that industry such as current news, trends, new products, opinion pieces, etc.

3. Make it personal or not. Decide if you want to make your blog personal or strictly business. Some people like to include developments in their own personal or professional development while others prefer to report on current trends. There’s no right or wrong way as long as you are comfortable with receiving criticism from readers.

I do recommend that parents keep exposure about their children and personal lives at minimum. I also recommend leaving out addresses and contact information that might compromise your privacy. The point of your blog is to demonstrate your knowledge and capacity, not to reveal your personal life.

4. What are your weaknesses? Writing a blog can help you slowly eliminate your weaknesses and with time, can help you demonstrate your willingness to change.

Perhaps you are an materials engineer and lack knowledge on a certain type of fabric. I would recommend researching the fabric and writing about the material and any news about it. Another tip is to search job postings and observe any weaknesses or lacking you might have and build on them through your research and writing.

5. Make your writing a habit. I recommend writing blog entries anywhere from 1 to 3 times a week. Anything more might take away from your job hunting and networking time. It takes time to research topics and subject matter, so give yourself a time limit for researching and writing articles; this is great because it helps get you into the groove of sticking to deadlines.

6. Stay on top of trends. Tune into industry publications and news sources to help you stay abreast of the lastest technology or industry developments. Just imagine how vivid and interesting your interview conversations will become thanks to your research and knowledge.

7. Don’t just report, analyze. Don’t be afraid to give your opinion and analyze current issues. If you have some tips and advice to give, give it. Being an maven or expert isn’t just about knowing your industry and news, it’s about being able to give solid observations and backing up your opinions with evidence. While you give a professional opinion, err on the side of caution and be diplomatic about your opinions.

8. Don’t get hung up on numbers. Use analytics to help you know who is looking at your blog (especially potential employers), but don’t get hung up on the number (or lack thereof) of people who look at your blog. Focus on writing quality content and use your blog as a presentation tool on your resume and during interviews.

9. How to advertise your blog. Post your blog link on top of your resume. Post it on your facebook profile and other social networking profiles. Mention it in your resume in the appropriate place, too. If you have a portfolio, drop a page about it in there, as well. Also, tag a link to your blog in your e-mail signature.

10. Have fun. Blogging doesn’t have to be boring work. It can be entertaining and interesting if you engage yourself in your interests. Ask your friends in the industry or former colleagues for their opinion or ideas. You never know where inspiration can originate.

These 10 tips can help you make the most of your career transition and can help you develop understanding of yourself and the world around you. A blog is one of the many job searching tools that can lead you to a better, more enjoyable job.


Leslie, Inc. offers solutions for finding happiness through one-on-one coaching, mindful leadership retreats, and digital products. If you’re ready to GET HAPPY, check out Leslie’s guide packs. For more tips on achieving your state of happiness, sign up for Leslie, Inc’s weekly newsletter.

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